What’s New Clothing is a global fashion brand specializing in accessible, trend-driven apparel for men, women, and kids. Built on the principle of delivering high quality at competitive prices, the brand has grown into a trusted name across international retail markets.
With a strong focus on design, value, and consistency, What’s New Clothing creates collections that respond quickly to market trends while maintaining reliable quality and fit for everyday wear.

Our Story

Founded with the goal of making fashion stylish, affordable, and widely accessible, What’s New Clothing has evolved from a growing apparel brand into a large-scale international retail and wholesale operation.
Through strategic partnerships, efficient sourcing, and a scalable distribution model, the brand has expanded steadily across multiple regions, serving a diverse customer base through physical retail stores and online platforms.

What We Offer

What’s New Clothing develops and distributes a wide range of apparel categories, including:

• Men’s apparel
  
• Women’s apparel
  
• Boys’ and girls’ collections
  
• Core basics and seasonal fashion items

Each collection is designed to balance current trends, comfort, and durability, making the brand suitable for both everyday consumers and high-volume retail environments.

Global Presence & Growth

What’s New Clothing operates across multiple international markets, supplying products to retailers, distributors, and franchise partners worldwide. By 2025, the brand’s products became available in 31,000+ stores globally, reflecting strong market demand and broad retail acceptance.
The brand has also expanded through franchise and licensing opportunities, positioning itself as an attractive option for partners seeking a scalable and proven fashion concept.

Performance & Scale

What’s New Clothing has demonstrated consistent and measurable growth. As of 2015, the brand generated approximately USD 6.98 million in sales revenue. Through continued expansion, strengthened retail relationships, and international market penetration, annual sales revenue reached approximately USD 622 million by 2025, according to internal records and tax filings.
This performance highlights the brand’s ability to scale while maintaining operational control and brand consistency.

Our Vision & Mission

Our Vision
To become one of the most widely available and trusted fashion brands worldwide, known for value, consistency, and accessibility.
Our Mission
To deliver stylish, affordable apparel that meets the needs of global consumers while creating long-term value for retail partners and franchisees.

Franchise & Partnership Opportunities

What’s New Clothing offers franchise and licensing opportunities in selected markets, subject to strategic alignment and operational capability. The brand works closely with partners to ensure brand standards, supply chain efficiency, and sustainable growth.

Commitment to Quality & Compliance

Quality, transparency, and compliance are central to What’s New Clothing’s operations. All products are developed in accordance with international manufacturing standards, local market regulations, and retailer compliance requirements.
Looking Ahead

As What’s New Clothing continues to expand, the brand remains focused on innovation, affordability, and responsible global growth, strengthening its position as a dependable fashion brand across international markets.